As a Digital Marketer, do you think it is more advantageous to position yourself as an all-rounder or a specialist?

The "The future of work" is exhilarating, exciting and scary at the same time. Technology has literally changed every aspect of the way any business operates and never before in history has that change occurred so fast. As we advance further with technology, we deal with constant changes in our work, organization, and surrounding.

Both roles are important but with some exceptions, most companies prefer one over the other. For example; If you are looking for a heart operation, you are to find a heart surgeon to perform the operation compared to a general practitioner.

I established my network by investing in my education and acquiring skills, exploring and attending various networking events. Establishing my visibility, presence and building my brand awareness was a major key milestone in my journey.

I believe that positioning yourself as an all-rounder in the digital world offers your clients the advantage to embrace a "One-Stop-Solution" rather than dealing with multiple people.

Other answers by Kevin Lew:

• What strategies do you use to nurture and retain current clients? in category Freelancing
• What have been your biggest breakthroughs in finding a more constant flow of prospects and referrals? in category Remote work
• When starting out as a freelance marketer, what do you deem to be the best lead acquisition platforms/channels apart from freelance websites? in category Freelancing

Other answers in the category Freelancing:

• As a freelancer, how many clients do you work with at the same time?
• As a freelancer, do you prefer local or foreign clients?
• How do you deal with taxes as an American citizen when you travel constantly and are not registered in any state?
• How do I ask people to give me their money for my services/knowledge? I have never been able to ask for it. People have offered me money and I accept it gladly for my services, but I don't know how to actually ask for it even when I end up doing the service.
• You prefer to be a freelancer as opposed to having a full-time remote job. Why is that?

Some random answers on our wiki :

• What is your client acquisition strategy as a social media marketer? by Leo Kipfelsberger in category Facebook ads
• Where do you get better returns as a social media marketer? Instagram or Facebook? by Leo Kipfelsberger in category Facebook ads
• Do you work solo or in a team as a social media marketer? by Leo Kipfelsberger in category Social media
• How do you connect to the Internet while traveling as a digital nomad? by Jacob Laukaitis in category Travel
• What are the necessary tools for starting in ads as a digital marketer? by Thibault Lemaitre in category Affiliate marketing
• What are your top marketing channels and what insights into those do you have? by Jill Stanton in category Marketing
• What are considerations to take into account when traveling continuously with pets? by Shae Pepper in category Travel
• What's one skill many digital nomads underestimate? by Andrea Valeria in category General
• For someone who is starting new in the online business space, what advice would you give? Like, what should they be wary of? by Jill Stanton in category Communities
• You prefer to be a freelancer as opposed to having a full-time remote job. Why is that? by Thibault Lemaitre in category Freelancing