How to effectively market with a Messenger bot?

Here are some tips:

• Make sure to use a friendly casual tone as you would do in messenger conversations with friends.
• Paragraphs should be 3 lines long on mobile or even less otherwise people will get lost in the text.
• Memes and quick videos do really well too!
• If you intend to use it as lead magnet delivery, I would suggest to do so in short video form (under 5 mins) or short copy directing people with a clear CTA to your website where you can then tag them.

Generally, personalize those messages like crazy. Use name, age, interests and so many other things that people share with you. I'd propose treating it similar to what an e-mail is, but make it a lot more short and more engaging - have fun stickers, if people reply with an X, say Z, if they reply with an Y, say N and so on.

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