What is the best thing to market on Instagram?

Answered by Lukas Paskauskas, engineer, programmer & marketer

Product pictures do wonders. In fact, I had some influencers to refuse to post anything else because "it reduces their engagement too much."

Promoting on topic account which is "faceless" is much cheaper than asking a real influencer for a sponsored post.

IG is perfect for anything B2C. There are niche accounts for literally anything, you just have to find it.

The numbers got skewed after their latest algorithm update. Still, we have around 100k followers on IG. Story posts generate as much as 100 clicks.

Simple posts do a bit less, something like 50. Even if the like count is high, it seems that people are quite reluctant to go to your profile and then look for a link in your bio. Story here is much more effective even if the reach is lower.

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