What is the most important thing when doing a product launch through InstaGram?

Answered by Lukas Paskauskas, engineer, programmer & marketer

My number one tool is empathy map. If I fill it well, I know that my marketing material, including the landing page, is going to be well crafted.

So I spent 80% of time researching and filling it.

Once I am done, I figure out where my customers would be hanging out on Instagram (which accounts they follow).

You can then reach out to these accounts and make a sponsored post deal. Sending 50 people to your website should not cost more than $20.

Bonus: Check out our community where you can network, share advice and create partnerships with remote professionals.

Other answers by Lukas Paskauskas:

How much time do you invest into learning new things good for business and what kind of resources do you usually use? in category General
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How do you go about creating online courses from scratch? in category Online courses
How did you create your first startup? in category Startups
How did you launch your infographics agency from scratch? in category Startups

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