What are your niche/s as a digital marketer? Do you focus on only one niche?

I didn't use to, and even today, I try to keep things open. However, a few of my early clients ended up being B2B SaaS startup, and since then, I've tried to keep working, at least partially, with B2B customers.

There are relatively few B2B marketers working freelance, especially in Social Media and Content Marketing.

However working with B2B businesses is interesting because

1. It pays better --- in my experience;
2. You're helping with a different type of audience and different types of challenges.

Note: B2B = Business-to-Business As opposition to B2C: Business-to-Consumer

SaaS = Software as a Service Think about a cloud platform where you pay a subscription to be able to use a piece of software, like Salesforce, Zendesk, Dropbox, or Buffer, etc...

Other answers by Thibault Lemaitre:

• As a digital nomad, what do you think about banks regulating cryptocurrencies? in category General
• How does your freelancing income grow as a digital marketer? in category Affiliate marketing
• Does the 80/20 principle apply in freelancing? in category Freelancing
• As a digital nomad, if you had to stop traveling and settle down, what would that place be? in category General
• As a freelancer, do you regret doing anything for a client/ job? If you could change it, what would you have done? in category Freelancing

Other answers in the category Affiliate marketing:

• As a freelancer, do you think voice will be the next big thing in social media marketing?
• How did you become a freelance digital marketer?
• As a digital marketer, do you notice huge cultural differences when dealing with foreign clients?
• Have you tried to learn coding as a digital marketer?
• What are the necessary tools for starting in ads as a digital marketer?

Some random answers on our wiki :

• Does the type of climate you're in affects your productivity? Do you generally prefer hot-climate or cold-climate countries? by Jacob Laukaitis in category Productivity
• Do you prefer short-term or long-term clients? Why? by Thibault Lemaitre in category Freelancing
• What's your favorite country as a surfer digital nomad? by Lukas Paskauskas in category Travel
• Do Instagram hashtags still work? by Lukas Paskauskas in category Instagram
• What is your motivation for traveling? by Dan Lawrence in category Travel
• When is the right time to start declaring your income and business in the United States? by Larissa Bodniowycz in category Law
• Any advice for solo travelling as a woman? by Larissa Bodniowycz in category Travel
• Any recommendations to get all the work to be done as efficient as possible? by Jacob Laukaitis in category Productivity
• What is it like to return home after traveling as a digital nomad? by Leo Kipfelsberger in category Travel
• What are your top recommended productivity apps and plugins? by Kristin Wilson in category Productivity