Can you give an example of what a successful Instagram ad campaign looks like?

I ran 2 pretty interesting Instagram campaigns in the past days.

The basic idea behind each of the campaigns:

Photo -> description -> link in bio -> purchase on the website.

The first day we created a post comprised of multiple pictures. The first picture showcased content which very much aligned with that profile usually posts. No sales action whatsoever. Other pictures in the "slideshow" introduced the offer and encouraged people to take action (click the link in bio).

The other day, the first picture in the slideshow was skipped, and we jumped straight into the "headline part" - grabbing attention by stating the pain point and hinting of a solution.

Here are the results:

• The first day we reached 18k people, got 1.9k likes and generated 180 website clicks. This resulted in 25 sales.
• The second day we reached 6k people, got 326 likes, 15 website clicks, and just 4 sales.

These are super important results for people working with Instagram and owning accounts which are a little bit like publishers around a topic but not "influencers."

The first obvious win here is over 6x more sales.

The other benefit with this approach is that when promoting stuff on such accounts, each post nails down the engagement of the account - which reduces the account quality, reach and trust with their fans. Clearly, this effect can be somewhat mitigated with the strategy used in this test. That first picture generates likes and in turns raises the relevance score for Instagram algorithms and BAM it shows up in the feed of more people.

Hope someone finds it useful!

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