How do you encourage membership site members to stay?

You have to work on two things: retention and your integration.

Integration:

Focusing on integrating new members into a community is HUGE when it comes to membership communities. Why?

Because the last thing you want is for someone to join and feel like an "outsider" or feel to overwhelmed or shy to get involved into the community.

The way we overcame this was we hired a community manager who hosted "Welcome Calls" for all new members so that they could introduce them to other members, walk them through the community and how to use it and explain our live call structure so they knew how to get the most out of the membership they paid for.

Retention:

The next is your Retention -- so this is how many people continue to stick around month after month.

The way we improved ours (at its peak our retention was 93%!!) was through a few things:

1. We had something going down inside the membership every single week so that we could re-engage members on a weekly basis (for us this was done through live calls hosted by either myself and Josh or our coaches we hired or our community manager)
2. Retention ads -- we would run FB ads to our members reminding them of what was going down in the community that week
3. Weekly roundup email -- because our community was SO engaged, we would send out a roundup email every week where we would spotlight a member and highlight any calls we hosted, any new content we released or any member threads that were high value.

All of these strategies worked amazingly well for us!

Other answers by Jill Stanton:

• How many hours do you work per day and how do you combine work with family life? in category Remote work
• What are your top marketing channels and what insights into those do you have? in category Marketing
• At what point in the business do you think one should try to turn it passive? in category Startups
• Where is the best location to start as a digital nomad? in category Travel
• How do you network with other entrepreneurs in your field? in category Startups

Other answers in the category Communities:

• For someone who is starting new in the online business space, what advice would you give? Like, what should they be wary of?
• What best advice do you have for engaging an online community?
• How do you go about starting and growing a Facebook community?
• How do you think running a Facebook group compares to Slack groups?
• What are your top tips for bringing a group or community closer together?

Some random answers on our wiki :

• How do you deal with jet-lags as a digital nomad? by Jacob Laukaitis in category General
• What's your usual daily work and life schedule? by Julia Shem in category Startups
• How do you keep your skills competitive as a social media marketer? by Leo Kipfelsberger in category Facebook ads
• What is a surprising professional benefit you have developed from being a digital nomad? by Andrea Valeria in category Remote work
• How to get into corporate travel planning? by Saba Bosuener in category Freelancing
• When starting out as a freelance marketer, what do you deem to be the best lead acquisition platforms/channels apart from freelance websites? by Kevin Lew in category Freelancing
• Is the application process for a remote working position the same as normal location-based job? by Saba Bosuener in category Remote work
• What learning platforms did you use in order to become a digital nomad? by Thibault Lemaitre in category Freelancing
• How important is it to put a face instead of a logo/name in social media marketing as a freelancer? by Thibault Lemaitre in category Freelancing
• How do you choose a specialty when becoming a digital nomad for the first time without regretting it further down the line? by Jacob Laukaitis in category Remote work