What are the main branding benefits on writing a book?

It's a brilliant way to get credibility, build your brand and also build out your thought leadership. Just the act of writing a book gets you very clear on your message, purpose and what value you offer.

I also think it can be an incredible business tool. Most people don't make money on books alone, they make it off the ‘back' end such as selling a course, speaking, workshops and so on.

I'm starting a business on this, helping people strategically market their book (with the aim of it being a bestseller) and then building it out into a business with multiple revenue streams.

Other answers by Natalie Sisson:

• What are some of your productivity tips? in category Productivity
• What is your most cost effective social channel to gain leads? in category Marketing
• Where do you start when you're at step 0? in category General
• What are your top tips for bringing a group or community closer together? in category Communities
• What has been the best way for you to get leads to your website and as ongoing customers? in category Marketing

Other answers in the category Publishing:

• How do you market a book on Amazon?
• Should you write just one book or more?
• How much does it cost to self-publish a book?
• How many hours per day do you spend writing while writing a book?
• What service do you use to manage your book order fulfillment?

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